im the face

I'm the face

Brands on board

Aertext, Merc and TukTuk all signed up. Also, we'll be launching a nu,ber of our own designs which we'll preview. Check back soon and let us know what you think.

I'm the face
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Les Paul 1915 - 2009

Lester William Polsfuss, known as Les Paul passes away aged 94

Les Paul was a pioneer in the development of the solid-body electric guitar which "made the sound of rock and roll possible. His many recording innovations include overdubbing, delay effects such as "sound on sound" and tape delay, phasing effects and multi track recording.

He created his first solid-body electric guitar, dubbed "the log", in 1941. "I went into a nightclub and played it. Of course, everybody had me labelled as a nut," he later said. It did not go on sale for another 11 years, by which time Leo Fender's rival Telecaster model was already on the market.

In 1948, Mr Paul almost died in a car crash that shattered his right arm and elbow. Afterwards, he convinced doctors to set his broken arm at a right angle in the guitar-picking and cradling position.

'Beautiful guitar'

He continued to refine his guitar design throughout the 1950s. Its basic structure has barely changed over the decades and continues to be popular among stars and amateurs alike. The Who's Pete Townshend is one of many closely associated with the Les Paul sound.

Mr Paul died from complications of pneumonia in New York, according to Gibson, the firm that sold his guitars.

One of Pete Townshend's Les Paul's that made it through the gig!

I'm the face
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I'm One - 21st Century Mods

Horst A. Friedrichs

The work of award-winning photographer Horst A. Friedrichs, who has spent more than a decade recording the modern-day British mod community, travelling all over the UK, attending allnighters, weekenders and scooter cruises to take his snaps, of which 70 colour and 70 black and white feature, complete with 'real-life descriptions' of what contemporary modernism means to each of the people captured. There are also some additional words from the likes of Pete Townshend and Paolo Hewitt.

Now available from all good bookstores.



I'm the face
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I'm the face

Our Inspiration - 45th year anniversary

This year, last month to be precise, marks the 45th anniversary of the first single of a British Mod band known as The High Numbers. The song was titled 'I'm the face'.

It was written (with music from American Soul records - 'I'm The Face' was based on Slim Harpo's 'Got Love If You Want It' while b/side 'Zoot Suit' was a direct lift of the tune of The Dynamics 'Misery') by Peter Meaden, the band's manager at the time. Incredibly it bombed on the charts!. Following this the band changed their name to 'The Who', found themselves new management and released their own composition 'I can't explain', which was a top ten hit in the UK.

The rest, as they say, is history. 'The Who' went on to receive massive critical acclaim and success for a body of work which still holds up alongside the greatest artists of all time.

Inspiration comes in many different forms but for us this was as simple as it comes. A Mod tune with Mod lyrics by a Mod band. Simple. It appears along with 'Zoot Suit' on the soundtrack to the 1979 film based on the Who's 1973 album Quadrophenia.

http://www.youtube.com/watch?v=4sUPeTJpC9s

I'm the face

info@imtheface.com

www.imtheface.com

Website

Holding page now live

Folks, our website holding page is now live. www.imtheface.com. You can access our facebook page, check the blog and also make enquiries and any comments. You can also view some of our very smart photography which you'll see more of when the full site is up and running.

Cheers

I'm the face
www.imtheface.com
info@imtheface.com

Brighton 09

28|29|30 AUG 2009

Modernist & 60's Weekender

3 nights and 2 daytime events, 3 superb venues.

Book launch & exhibition for 'I'm One-21st Century Mods'.

Plus allnighters, live bands, scooter comp & cruise.

 

click to enlarge

I'm the face
info@imtheface.com  
www.imtheface.com

Adidas Originals & Vepsa

A perfect combination? You decide

Adidas Originals and Vespa have come together to launch the' PX MID' Available in 2 different colourways and retailing at £74.99 the Vespa PX Mid crosses boundaries bringing old and new together. A special Vespa box and scooter graphic paper wrap, makes this one of the finest collaboration shoes in a long time.
Stocked at www.size.co.uk






I'm the face
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Fred Perry World Cup Polos

You have to be in it to WIN IT!

The World Cup 2010 will take place in South Africa and as the qualifiers continue, Fred Perry have previewed a few potential shirts for their Spring 2010 line. Apparently if your country is one of the teams that doesn't make it through, unlucky, the shirt gets dropped!

I'm the face
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info@imtheface.com

 

I'm the face - Photshoot preview

Photoshoot in Manchester - 22|7|09

Hi all, here are a selection of shots from our photoshoot in Manchester. We hope you'll like them!
A special thank you to Judith Taylor for the styling and alterations on the Parka. Legend.

Photography was completed by our very dear friend, Jon Shard. Have a look at his other work at www.jonshard.com

I'm the face
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Aertex

A very English brand - we'll be stocking from A|W 09

Aertex was established by Lancashire Mill owner Lewis Haslam in 1888. He discovered the benefits and contradiction of 'holes' and 'warmth' in 'Cellular' fabric and this gave birth to the Cellular Clothing Company and now legendary Aertex brand.

By 1891 Aertex was firmly established in the wardrobes of the English middle classes. The British Land Army wore 'Aertex' as part of their uniform in World War II The British 7th Armoured Division, one of the most famous formations that ever served in the British Army wore Aertex bush shirts and jackets.

In 1959 Aertex, together with Ovaltine, sponsored the 'All New Netball Associations' coaching film. By the 1960's Aertex became a sports and school wear classic across a wide spectrum of sports including tennis, cricket, netball and football with Wimbledon champions and the English World cup squad all wearing Aertex. Aertex was seen in the 1970 world cup in Mexico. Later, Pele was seen to wear an Aertex shirt when he played for the New York Cosmos.
 


Aertex continued to influence the sportswear scene into the 1980's with manufacturers like Adidas utilizing the properties of the cellular cotton fabric. George Best was seen to wear such a shirt when he played for the San Jose Earthquakes in 1981. Throughout the 80's and 90's Aertex faced fierce competition from other 'performance' fabrics but still contiued to feature where breathable fabric matters most - in garment linings and, of course, underwear. In the music industry, many of the leading bands of the day were seen in Aertex, not least, the Modfather himself, Paul Weller of 'The Jam'.

Today, it seems that the performing arts has taken over from the world of sport with Big brothers big mouth presenter Jeff Leach and Dirty Pretty Things lead singer Carl Barat wearing Aertex in their respective high profile and spotlight hot work places! Of course, you don't have to be a celebrity to wear todays Aertex.
The story of the still English-owned brand is now being rekindled again for a new generation playing on it's rich heritage and style.

GET ON IT!

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